Being a food photographer has many rolls. One is to provide images for advertising such as company websites, brochures and social media. All of which Price & Fretwell in Tibshelf Derbyshire hired me for. They provide aged meats that are sourced locally to high end restaurants and catering companies.
After discussing their goals we agreed on a dark moody set of images that really highlights their products. Ranging from beef, pork, and chicken among other foods. Another goal of theirs was to capture the ageing fridge where beef for example, is hung. Including some shots that show the natural colours of the meats and the colour of the actual lighting that is produced by Price & Fretwell's state of the art ageing process. As seen in the last image.
I often see these images shared on their facebook and instagram page. So it was great to receive some feedback from Nathan Price such as, "The photos look fantastic, we have had some very positive feedback and also we have had some orders from the marketing that has included them. Darren in particular has been very pleased with them."