Product photos with a crisp white background are essential for amazon seller listings.  After struggling with getting quality photos in this style, otherwise known as packshot photography, Ben from IBEX Retail contacted me to discuss their requirements.  
IBEX Retail, located in Derbyshire, also required images that show off their products such as cupcake boxes and paracord survival bracelets, among other items.  We discussed working with still life styles that compliment each product and shows a lot of detail so that amazon's zoom in feature works as intended.  Which can be used in the future on IBEX's future websites.  
So far, I've had three separate product shoots with this local business.  And more to come in the near future.  For now, here's a glimpse at some of the photos we've worked on within the past few weeks.  

Being a food photographer has many rolls.  One is to provide images for advertising such as company websites, brochures and social media.  All of which Price & Fretwell in Tibshelf Derbyshire hired me for.  They provide aged meats that are sourced locally to high end restaurants and catering companies.
After discussing their goals we agreed on a dark moody set of images that really highlights their products.  Ranging from beef, pork, and chicken among other foods.  Another goal of theirs was to capture the ageing fridge where beef for example, is hung.  Including some shots that show the natural colours of the meats and the colour of the actual lighting that is produced by Price & Fretwell's state of the art ageing process.  As seen in the last image.  
I often see these images shared on their facebook and instagram page.  So it was great to receive some feedback from Nathan Price such as, "The photos look fantastic, we have had some very positive feedback and also we have had some orders from the marketing that has included them. Darren in particular has been very pleased with them."